On Change with Petro du Pisani · Episode 038

#038 The Reinvention Pause | Mike Stopforth

27 January 2025 · 31 min · as at 2025-01-27

Petro du Pisani (host) · Mike Stopforth (guest)

Themes: Sabbatical after business exit · Identity beyond job title · Execution over perfect ideas · Asking for help · Skills versus environment · Re-entry into work · Supporting others' breaks

Listen to the episode on iono.fm · MP3

About the guest

Mike Stopforth

managing director · Flume

Serial entrepreneur and seasoned marketing and communications professional. Former CEO of digital marketing business Cerebra, which he sold in 2013 and exited in 2018. Completed a master's degree in 2019, then started Beyond Binary and 48 Hours.

In Mike's own words:

“I'm the managing director of a fast-growing digital marketing business called Flume. In a previous life, I was the CEO of another digital marketing business called Cerebra, and I sold that business in 2013, and I exited the business in 2018,”
— Mike Stopforth, guest · [00:51]
“I had failed to get my undergrad degree I'd actually dropped out of university before starting a business I dropped out of university twice much to the eternal chagrin of my parents”
— Mike Stopforth, guest · [02:17]
“And then in, in 2021, I was like, I better get my act into gear. And so I started a business called Beyond Binary, which continued to grow through 2021. And then in 2022, I think I launched another business called 48 Hours,”
— Mike Stopforth, guest · [10:42]

Guest details come from the published episode notes or the guest's own words in the episode.

Episode analysis

Analysis by AI, drawn only from this episode; every point links to the moment it rests on.

Petro du Pisani interviews Mike Stopforth, managing director of Flume and former CEO of Cerebra, about a break he earmarked for one year of study in 2019 that became a roughly four-year reinvention period. Mike describes completing an LSE master's, the stall caused by COVID, losing the identity of ex-CEO around age 40, and small businesses he built in between. He draws lessons about executing imperfect ideas, writing to think, asking for help, and separating skills from the environment they were used in, and he reflects on returning to an agency with partners and stakeholders.

Key ideas

Lessons

Who it's for

Entrepreneurs and executives leaving a role they built, people planning or already on a sabbatical, anyone whose sense of self is tied to a title, and managers deciding how to respond when staff ask for time off.

Facts stated in the episode

Questions this episode answers

In their own words

Longer stretches of the conversation, word for word from the transcript, turn by turn.

Why Mike left and chose an LSE master's

Note (AI): Explains the instinctive decision, the unfinished-degree motivation and the social-impact entrepreneurship programme behind his break.

Mike Stopforth, guest · [01:36]I think it was largely an instinctive decision. I Had had such a great journey running Cerebra and I'd learned so many lessons through the process and like many people I think I'd fantasized about what I might do with my time if it was unencumbered by the responsibilities of the job or profession or whatever it is that we become used to you know kind of in our day …

Read the full passage (357 words, 01:36–03:43)

Mike Stopforth, guest · [01:36]I think it was largely an instinctive decision. I Had had such a great journey running Cerebra and I'd learned so many lessons through the process and like many people I think I'd fantasized about what I might do with my time if it was unencumbered by the responsibilities of the job or profession or whatever it is that we become used to you know kind of in our day to day lives and towards the latter part of my tenure at Cerebra I started thinking about going back to business school as it were to get a degree. I had failed to get my undergrad degree I'd actually dropped out of university before starting a business I dropped out of university twice much to the eternal chagrin of my parents and I'd be lying if I if I said that that didn't bug me a little bit that I hadn't actually got that Piece of paper that said that I was, qualified in inverted commas. I was legitimized by some tertiary institution. And so, I did some homework as to executive masters programs that looked like a good fit for me. I'd had several friends go through the MBA process, and that was obviously an exciting and challenging prospect. And then I found a, a program at the London School of Economics that was focused around entrepreneurship in the social impact realm. And I was actually really intrigued by that. I think partly because I've always been left-leaning in my politics and partly because I grew up in a country and ran a business in a country that has significant social, inequalities and social challenges to overcome. And also because I think business is a really interesting way to look at solving some problems in the, in the social sphere. So yes, I signed up for their program. That was what happened. There wasn't a hell of a lot of thought or planning in it though, Petro. I think most people, yourself included, do a much better job of planning things. I tend to fly by the seat of my pants a little bit. So yeah.

COVID, turning 40 and losing the CEO identity

Note (AI): The turning point where plans stalled, identity loss surfaced, and he recognised he was framing himself through others' opinions.

Mike Stopforth, guest · [07:28]It became a little bit harder. When things didn't go according to plan. And when I say things didn't go according to plan, I had earmarked 2019 to do the master's degree. I completed that degree at the end of 2019. I had some amazing ideas of things I wanted to do in the world. And I was looking at office space in Santon and I had lease agreements in …

Read the full passage (415 words, 07:28–09:41)

Mike Stopforth, guest · [07:28]It became a little bit harder. When things didn't go according to plan. And when I say things didn't go according to plan, I had earmarked 2019 to do the master's degree. I completed that degree at the end of 2019. I had some amazing ideas of things I wanted to do in the world. And I was looking at office space in Santon and I had lease agreements in front of me in January 2020. And then these whispers of a, you know, a concerning trend around the world started to appear. And so I kind of put everything on hold for a little bit. And before I knew it, there we were in lockdown and the whole world had changed around me. And that year I turned 40 and I had to come to terms with the fact that I couldn't, or I felt didn't feel comfortable trading on being the ex-CEO of Cerebra anymore. I felt like there was a statute of limitations and how long I could take credit for my legacy. And all of a sudden I was kind of identityless. I didn't have That moniker to go by anymore. And I was getting really tired of going to social events once we were out of lockdown and back to a level of normality and people asking me, well, you know, what are you doing now? And me not being able to answer that with any real, really interesting or compelling answer. I'm working on stuff, you know, which felt terrible. I hated saying that. I just wanted to be able to tell them I've created this new thing and it's amazing and you've read about it in the press and blah, blah, blah. and I suppose, you know, the lesson in that was that I was framing all of my experiences through other people's opinions of me rather than what I wanted and what was important to me and what I really cared about. And, and, I'd gotten so hung up on creating a next chapter that was amazing and incredible in the minds of everybody else that I'd lost touch with what was really important and true for me. And it, yeah, took some really hard work and some proper Therapy and, some, yeah, painful experiences, I think, to come around to that. So yeah, it went according to plan initially, and then over the next kind of two or three years went much less according to plan.

Perfectionism, anxiety and the value of executing

Note (AI): His central lesson: waiting for a perfect next chapter fed anxiety, while putting imperfect work into the world broke the cycle.

Mike Stopforth, guest · [11:43]I learned I can be flippant and arrogant in the assessment of my own capability. I think the biggest lesson I learned, Petro, was that I spent an overwhelming amount of time being really, really hard on myself about the version of things That existed through the lens of everybody else's opinions. I was at the ripe old age of 40, way too concerned with what my fellow entrepreneurs thought …

Read the full passage (268 words, 11:43–13:26)

Mike Stopforth, guest · [11:43]I learned I can be flippant and arrogant in the assessment of my own capability. I think the biggest lesson I learned, Petro, was that I spent an overwhelming amount of time being really, really hard on myself about the version of things That existed through the lens of everybody else's opinions. I was at the ripe old age of 40, way too concerned with what my fellow entrepreneurs thought I was, or thought of what I was doing, what my mentors and teachers thought of what I was doing. And yeah, I got, I think I got way too, too preoccupied with that. And so I got so obsessed with trying to come up with a perfect version or idea of my next chapter that I landed up just not doing anything. And the longer I didn't do anything, the worse the anxiety became. And so this kind of negative cycle perpetuated on itself. The moment I started doing things, whether it was writing or coming up with, with new concepts or starting a little business, then, then things started happening around that. So I think my most valuable lesson was a A really bad version of something in reality is always going to be better than a perfect idea that is, you know, never executed or lives only in, in, in concept. And so getting a lot of bad ideas or bad execution into the world, very quickly helped me realize where I was confident, capable, and, and, and happy versus all of the highfaluted ideas that didn't necessarily have any value or meaning to them.

What he would do differently: writing and help

Note (AI): Concrete hindsight for anyone on a break: write more, reflect with others, and ask for support sooner.

Mike Stopforth, guest · [13:42]I think I would have written a lot more and, and not necessarily, cause what I did want to do is try and write something. I was, I kept trying to write a manuscript or come up with, again, come up with an idea, something meaningful and powerful and impactful. And actually just writing is my very best way of turning ideas into reality, figuring out ways of thinking and …

Read the full passage (261 words, 13:42–15:05)

Mike Stopforth, guest · [13:42]I think I would have written a lot more and, and not necessarily, cause what I did want to do is try and write something. I was, I kept trying to write a manuscript or come up with, again, come up with an idea, something meaningful and powerful and impactful. And actually just writing is my very best way of turning ideas into reality, figuring out ways of thinking and ways of solving problems. So I would have written a lot more. I should have written a lot more. I probably should have asked for help earlier. And I don't mean I'm down in the dumps. I need help. Just reflecting with friends, doing exactly what you're doing. You're, you're going through the exercise of refining your ideas through a sieve, through a, through the lens of other people's experiences and stories, which is extraordinarily powerful, and I think you should be credited for it. But that, just that exercise I think is very useful as a way of sort of articulating, defining one's next, steps. And then also, I suppose, asking for help when I really did need it. It took me a very long time to go, I'm not okay, and I need support, and actually I'm feeling pretty bewildered and uncoordinated here, and it would be great to have somebody. And the moment I did ask for help, it was abundant. And yeah, I probably took a little, little, little too long to do that. Yeah, those are some of the things I think I would do differently.

Separating your skills from a toxic environment

Note (AI): A worked argument that disliking a past workplace should not lead you to discount the skills you built there.

Mike Stopforth, guest · [20:18]Yeah, I, I think you're onto something really interesting there, Petro, because I think I was avoiding a lot of the things I associated with my professional experience thus far because I had conflated the worst parts of my kind of corporate experience with those parts of me that kind of enjoyed that kind of work, if that makes sense, right? The, the reality is if any of us have …

Read the full passage (518 words, 20:18–23:06)

Mike Stopforth, guest · [20:18]Yeah, I, I think you're onto something really interesting there, Petro, because I think I was avoiding a lot of the things I associated with my professional experience thus far because I had conflated the worst parts of my kind of corporate experience with those parts of me that kind of enjoyed that kind of work, if that makes sense, right? The, the reality is if any of us have achieved any level of success in our, in our professional lives, it's because we're good at something. Or a set of things that we find a kind of a groove, either as an entrepreneur or an intrapreneur or as a corporate citizen or whatever it might be, or a public servant. We find a way to exercise those skills and gifts, and we very seldom take heed of how good we've gotten at them, how much progress we've actually made. You become a specialist. You do your 10,000, in some cases 30,000 hours of refining that work to a scalpel's edge of effectiveness. And then the downside is maybe we get to the end of a professional chapter and we go, I don't want to do that because that reminds me of the other stuff that wasn't great. But I think what I realized was I am good at those things. I'm really good at those things. And it was always surprising to me when I would speak to other people who are facing similar problems that I'd faced in the business, but at a different stage of their journey. And they would go, That makes so much sense. And I was like, yeah, but that makes, you know, that kind of, it was, it was a knee jerk thought for me. It was something that had been refined through years and years of, you know, kind of trials and tribulations in the industry. The, well, the point I'm getting to is that the things you're good at and what you did or what you experienced at work are two separate things because there's environment and then there's the skills in which you applied your trade. Sorry, there's the skills that you have in the environment in which you applied your trade. And those skills in the environment aren't always the same thing, right? Like you could have been a dental nurse, but in a very toxic environment and started hating what it is that you do. And then find that you go to a different practice, a different surgery, and all of a sudden you have an amazing experience because you're surrounded with good people who want to see you grow. And so I think trying to separate the skill set that you've acquired And the experience that you've acquired from the environment that you were expected to deliver it in is an important part of this journey because we are all incredibly skilled and we've gained wonderful experience and discounting that because maybe the environment didn't recognize it, it would be a shame, I think. There's something in that that I don't know how to articulate.

Bringing reinvention lessons into a new role

Note (AI): Describes moving from sole accountability to working with partners and stakeholders, and why time away gives perspective.

Mike Stopforth, guest · [25:40]Oh, yeah, I think tons, both on a personal and a professional level. I think, owing largely to the work that I did in the, in the middle on both levels. It's also a different environment. you know, I ran a business where essentially I could make decisions with impunity. The downside of that was I had ultimate accountability as well. If things went pear-shaped, it was, it was my …

Read the full passage (315 words, 25:40–27:17)

Mike Stopforth, guest · [25:40]Oh, yeah, I think tons, both on a personal and a professional level. I think, owing largely to the work that I did in the, in the middle on both levels. It's also a different environment. you know, I ran a business where essentially I could make decisions with impunity. The downside of that was I had ultimate accountability as well. If things went pear-shaped, it was, it was my fault. Whereas in the environment I'm in now, there, there are more stakeholders and, there are more partners, and I'm getting used to getting, being married again, being married to professional, stakeholders and partners, and that's been a wonderful learning curve. There's parts where I think I've added a lot of value, there's parts where I think I've been quite bad at it because of either a set of assumptions that I made or, you know, me having to get used to being more consultative. I think even if you take a pure sabbatical and you sit on a Beach, for three months and do absolutely nothing whatsoever, you're going to be able to bring lessons back into, into the environment. I think that, you know, most of us that have achieved some level of professional success are geared towards that kind of way of being. And, you know, like I said, we all fantasize about doing nothing. And yet I think it would drive ninety nine point nine percent of us mad. I, I can barely do nothing for a half an hour at home and I've got to suddenly like get busy with something. And, you know, taking time away, I think, as you said, to refocus, I think also places a different lens on what it is that you do professionally and, and just offers you a level of perspective and objectivity that you might not have had before. So yes, certainly.

Quotes

“I think I was suffering a degree of post-traumatic advertising stress disorder.”
— Mike Stopforth, guest · [04:10]
“I felt like there was a statute of limitations and how long I could take credit for my legacy.”
— Mike Stopforth, guest · [08:20]
“Really, it was just glorified me, not necessarily anything of scale or impact or importance.”
— Mike Stopforth, guest · [11:34]
“I learned I can be flippant and arrogant in the assessment of my own capability.”
— Mike Stopforth, guest · [11:43]
“A really bad version of something in reality is always going to be better than a perfect idea that is, you know, never executed”
— Mike Stopforth, guest · [12:55]
“actually just writing is my very best way of turning ideas into reality,”
— Mike Stopforth, guest · [13:56]
“And the moment I did ask for help, it was abundant.”
— Mike Stopforth, guest · [14:57]
“You do your 10,000, in some cases 30,000 hours of refining that work to a scalpel's edge of effectiveness.”
— Mike Stopforth, guest · [21:14]
“I don't want my hobby to become a job that I then later start despising,”
— Petro du Pisani, host · [24:56]
“we all fantasize about doing nothing. And yet I think it would drive ninety nine point nine percent of us mad.”
— Mike Stopforth, guest · [26:49]

What was said, by topic

Sabbatical after business exit

“I'm the managing director of a fast-growing digital marketing business called Flume. In a previous life, I was the CEO of another digital marketing business called Cerebra, and I sold that business in 2013, and I exited the business in 2018,”
— Mike Stopforth, guest · [00:51]
“And then I found a, a program at the London School of Economics that was focused around entrepreneurship in the social impact realm. And I was actually really intrigued by that.”
— Mike Stopforth, guest · [02:58]
“And also because I think business is a really interesting way to look at solving some problems in the, in the social sphere.”
— Mike Stopforth, guest · [03:24]
“I announced that resignation early in 2018 to my, to the people who'd bought my business. I announced it to the business in March with a six month plan for Handover and for succession and for all of the other elements that we thought were really important to consider.”
— Mike Stopforth, guest · [06:20]
“often that character comes with certain maverick instincts and, and character traits and, and taking somebody like that out of the business creates an amazing vacuum for other talented people to grow.”
— Mike Stopforth, guest · [07:03]
“I had earmarked 2019 to do the master's degree. I completed that degree at the end of 2019. I had some amazing ideas of things I wanted to do in the world. And I was looking at office space in Santon and I had lease agreements in front of me in January 2020.”
— Mike Stopforth, guest · [07:35]
“focusing rather on being way more present with my kids, perfecting the morning pancake, trying to figure out how to play Steve Gadd's part on Paul Simon's 50 Ways to Leave Your Lover on the drums,”
— Mike Stopforth, guest · [18:11]
“Like I've always thought, because I've always done yoga, so I'm like, maybe I can become a yoga instructor. So I did a, did a yoga instructor's course. And then you discover through doing it that maybe this is not really what I want to do.”
— Petro du Pisani, host · [19:13]
“So I think this process of a sabbatical has been sifting out what do I want to keep and take forward with me. And which are the things I want to let go of,”
— Petro du Pisani, host · [24:26]
“I don't want my hobby to become a job that I then later start despising,”
— Petro du Pisani, host · [24:56]
“my next break would probably be focused around Really intentional check-ins with my family. you know, my son will be close on 25 at that stage. My middle daughter will be 21.”
— Mike Stopforth, guest · [29:14]
“one of my big hobbies is, is jujitsu. And if I keep on the current trajectory that I'm on at the moment, I'll be close to getting my brown or black belt by the time I'm at that stage.”
— Mike Stopforth, guest · [29:55]

Identity beyond job title

“I had failed to get my undergrad degree I'd actually dropped out of university before starting a business I dropped out of university twice much to the eternal chagrin of my parents”
— Mike Stopforth, guest · [02:17]
“And that year I turned 40 and I had to come to terms with the fact that I couldn't, or I felt didn't feel comfortable trading on being the ex-CEO of Cerebra anymore. I felt like there was a statute of limitations and how long I could take credit for my legacy.”
— Mike Stopforth, guest · [08:09]
“the lesson in that was that I was framing all of my experiences through other people's opinions of me rather than what I wanted and what was important to me and what I really cared about.”
— Mike Stopforth, guest · [09:01]
“I've stopped seeing them as two mutually exclusive worlds and started thinking about how the work that I had to do personally impacted on my ability to define and grow and nurture a professional identity.”
— Mike Stopforth, guest · [17:37]

Skills versus environment

“And I think I was suffering a degree of post-traumatic advertising stress disorder. The advertising industry, like many, has its own downsides. And I think I'd seen a lot of that and I'd become quite like jaded and cynical about the marketing world.”
— Mike Stopforth, guest · [04:10]
“But what I would come to discover was that, I was actually really good at the agency stuff and that the right environment provided me with a platform to do all those things that I cared about, leadership development and facilitation”
— Mike Stopforth, guest · [04:49]
“because I had conflated the worst parts of my kind of corporate experience with those parts of me that kind of enjoyed that kind of work, if that makes sense, right?”
— Mike Stopforth, guest · [20:30]
“Like you could have been a dental nurse, but in a very toxic environment and started hating what it is that you do. And then find that you go to a different practice, a different surgery, and all of a sudden you have an amazing experience”
— Mike Stopforth, guest · [22:24]
“trying to separate the skill set that you've acquired And the experience that you've acquired from the environment that you were expected to deliver it in is an important part of this journey”
— Mike Stopforth, guest · [22:40]

Re-entry into work

“And then in, in 2021, I was like, I better get my act into gear. And so I started a business called Beyond Binary, which continued to grow through 2021. And then in 2022, I think I launched another business called 48 Hours,”
— Mike Stopforth, guest · [10:42]
“essentially a four-year journey, building little businesses in between. But it would be generous to call them businesses because essentially I was just packaging and marketing my own time at a premium.”
— Mike Stopforth, guest · [11:20]
“I ran a business where essentially I could make decisions with impunity. The downside of that was I had ultimate accountability as well. If things went pear-shaped, it was, it was my fault.”
— Mike Stopforth, guest · [25:52]
“there are more stakeholders and, there are more partners, and I'm getting used to getting, being married again, being married to professional, stakeholders and partners, and that's been a wonderful learning curve.”
— Mike Stopforth, guest · [26:03]
“I think even if you take a pure sabbatical and you sit on a Beach, for three months and do absolutely nothing whatsoever, you're going to be able to bring lessons back into, into the environment.”
— Mike Stopforth, guest · [26:26]
“taking time away, I think, as you said, to refocus, I think also places a different lens on what it is that you do professionally and, and just offers you a level of perspective and objectivity that you might not have had before.”
— Mike Stopforth, guest · [27:01]

Execution over perfect ideas

“I got so obsessed with trying to come up with a perfect version or idea of my next chapter that I landed up just not doing anything. And the longer I didn't do anything, the worse the anxiety became.”
— Mike Stopforth, guest · [12:23]
“A really bad version of something in reality is always going to be better than a perfect idea that is, you know, never executed or lives only in, in, in concept.”
— Mike Stopforth, guest · [12:55]
“actually just writing is my very best way of turning ideas into reality, figuring out ways of thinking and ways of solving problems. So I would have written a lot more.”
— Mike Stopforth, guest · [13:56]

Asking for help

“It took me a very long time to go, I'm not okay, and I need support, and actually I'm feeling pretty bewildered and uncoordinated here, and it would be great to have somebody. And the moment I did ask for help, it was abundant.”
— Mike Stopforth, guest · [14:46]
“I'm a great proponent of using coaches for whatever you want to do. If you want to climb a mountain, you'll get a coach to help you to do that.”
— Petro du Pisani, host · [15:06]
“One took the shape of a really incredible therapist that I worked with to deal with some of the personal identity stuff, because what I realized was some of what was surfacing was kind of always there, but I'd managed to hide it by being busy and connecting my identity to this idea of being the CEO of this thing.”
— Mike Stopforth, guest · [15:52]
“her job was to help me articulate my Unique angle or value proposition, if you like, to the world, for the world, and then to kind of channel that into action and partnership and execution.”
— Mike Stopforth, guest · [16:37]

Supporting others' breaks

“I see no point to burning people out, especially really talented people, to the point where they can't contribute value to an organization anymore,”
— Mike Stopforth, guest · [27:42]
“I had a conversation with somebody yesterday about I was trying to encourage them to take time off, because I can kind of See that they are exerting themselves with the very best intentions,”
— Mike Stopforth, guest · [28:21]
“What I've noticed, I think, with some of the people that I've interviewed is that it's made them more tolerant and empathetic towards others who might want to take breaks.”
— Petro du Pisani, host · [28:36]

Episode notes (as published)

From the episode notes published with the podcast.

Lessons from a longer-than-intended break. Episode 12 of a series of podcasts on taking conscious breaks from work. In this episode, Petro du Pisani interviews Mike Stopforth, a serial entrepreneur and seasoned marketing and communications professional, who took an extended break after selling his digital marketing business in 2018. Mike shares his journey of pursuing a master�s degree, navigating challenges during the COVID-19 pandemic, and reflecting on personal growth, family connections, and lessons in entrepreneurship. He emphasises the value of executing ideas, refining thoughts through writing, and seeking help when needed. Mike has since started two new businesses and re-joined a digital marketing company, applying insights from his "reinvention period" to his new ventures. More about Petro du Pisani and On Change here � Solid Gold Podcasts � Connect with Petro � Solid Gold Podcasts

Every quotation and passage on this page is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, passage notes and the episode analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.

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